Targeted Content Development and Curation
for Legacy and Online Media

Our On Demand World

03.24.15 Posted in New Media News by Denise

Consumers are increasingly accustomed to getting information and entertainment on demand. If you’re a broadcasting company, why WOULDN’T you want to gain audience by making the most of highly desirable programs that cost a fortune to produce unless there were some kind of onerous licensing or fees involved. In this case, overnight re-broadcasts gave NBC’s Nightly News an advantage over ABC’s World News Tonight¬† These are re-broadcasts, not on demand but the trend is clear. In the future, networks and producers will have to make the shows we want to see available when we want to see them.

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