Targeted Content Development and Curation
for Legacy and Online Media

Women, Back to Back

06.15.15 Posted in New Media News, Radio in all its forms by Denise

Let’s be clear about this. No one has ever presented any legitimate research that proves women won’t listen to women DJ’s or that radio listeners tune out if songs by female vocalists are played back to back. These prejudices are a throwback to an earlier, less enlightened time but they’re dangerous because they can impact women’s success, whether it’s getting turned down for a job on the radio or a woman artist getting less play on the radio and, as a result, lower sales. Thanks to Sean Ross for helping to debunk this sexist nonsense.–4–4

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