Targeted Content Development and Curation
for Legacy and Online Media

Case Studies

Denise Oliver has worked with large and small companies to launch new products and expand established brands to radio and new media. Here are some of the highlights.

A co-founder of online video startup,, Denise supervised content selection and scheduling as well as helping to evaluate user data. She also advised colleagues in developing software to duplicate and assist with human editorial functions.

Denise and associate Corinne Baldassano served a critical role in the early days of Sirius Satellite Radio, working with outside content providers including E! Entertainment Television, CourtTV, Discovery Communications and A&E, to repurpose and augment their content for radio. The project included determining legal rights, scheduling, facilitating production, and familiarizing the management and staff of each company with listeners’ needs and the potential of the new medium.

Sirius called on Denise again, to launch the Richard Simmons Show, broadcast live each Sunday from his exercise studio.  Her responsibilities included developing the format and evaluating and training the L.A. based production staff.

Dr. Sam Benjamin, Humana’s head of Integrative Medicine, approached Denise about the viability of syndicating a call in advice show on a small Phoenix radio station.  Denise worked with “Dr. Sam,” as he’s affectionately known, helped add his first affiliate (Entercom’s Kansas City talk station KMBZ) and explore opportunities for sponsorship and in Spanish language radio.

When executives at E! Entertainment Television wanted to provide an original, 3 hour live weekday call in show focused on the hot entertainment topics of the day, Denise helped with planning, program development, casting, training the on air and production staff and integrating E! talent.

Before NRG Media’s merger with Waitt Radio, management sought a knowledgeable, independent assessment of the Waitt Radio Network.  Drawing on her expertise in network radio, Denise prepared an extensive report analyzing the network’s performance, key competitive issues and potential.

Denise helped Fox News bring production and distribution of their radio network in house, as well as advising them on talk radio syndication and deals with radio sales reps.

The management of Hachette Filipacchi, publisher of the magazines Road and Track and Car and Driver wanted to determine what resources should be put into existing radio shows based on those brands.  Denise reviewed both projects and recommended the best options for each.

In association with BlogTalkRadio, Denise helped Woman’s Day develop an innovative daily live talk show on internet radio.  She worked with editors to bring content from the pages of Woman’s Day alive and helped each polish her presentation. Within months, live and podcast versions of the show achieved a remarkable 40,000 listeners per month.

AP Radio management brought Denise in to help generate and prioritize ideas for new media products, particularly in the burgeoning mobile space.  Utilizing her background building and supervising entertainment news at Westwood One, she also provided input on enhancing entertainment news gathering and features.

Denise helped Forbes develop a weekly magazine-formatted talk show focused on some of the most popular content of Forbes magazine and its ground breaking companion website.  She also advised Miguel Forbes and his biz dev team on a distribution deal with a major radio syndicator.

In the summer of 2013, Denise had the pleasure of working with the WWE, one of the most successful brands on YouTube and in other social media, to help maximize the effectiveness of their videos and production.

Contact Denise on LinkedIn or @deniseoliver for a free consultation.

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