Targeted Content Development and Curation
for Legacy and Online Media

Finding an Audience Online

07.28.15 Posted in New Media News, Radio in all its forms by Denise

A recent survey states the obvious – acquiring an audience and revenue are a challenge for small podcasters http://www.niemanlab.org/2015/07/small-podcasters-have-trouble-finding-new-listeners-and-monetizing-survey-finds/ The same is true for other independent media creators.
I remember a seminar I went to a few years ago when a blogger indignantly demanded of the speaker “So when will I make money?”
Since I have more experience than [...]


Women, Back to Back

06.15.15 Posted in New Media News, Radio in all its forms by Denise

Let’s be clear about this. No one has ever presented any legitimate research that proves women won’t listen to women DJ’s or that radio listeners tune out if songs by female vocalists are played back to back. These prejudices are a throwback to an earlier, less enlightened time but they’re dangerous because they can impact [...]


An Impassioned Plea to Radio

06.15.15 Posted in Radio in all its forms by Denise

Radio Ink’s Eric Rhoads has made this argument before. So have many others. It’s often fallen on deaf ears but no one has ever said it better. http://ericrhoads.blogs.com/ink_tank/2015/06/is-ciscos-chambers-talking-about-radio.html


Video Killed the Radio Star Redux

11.05.13 Posted in Online Video, Radio in all its forms by Denise

Those of us of a certain age may remember when MTV signed on with the Buggles song Video Killed the Radio Star. Turned out that wasn’t the case but YouTube may be more of a threat than cable TV ever was. Jennifer Lane of Audio4cast makes the argument in this excellent guest post published in [...]


Radio’s Biggest Challenge

05.08.13 Posted in Radio in all its forms by Denise

I’m often asked “What’s wrong with radio?” by people who assume that competition from satellite radio and music services like Pandora are killing it off. While radio is experiencing a considerable amount of disruption, the real problems are debt and a weak economy. Industry leaders spell it out in this excellent article. http://www.radioinfo.com/2013/05/02/can-the-radio-station-overcome-smothering-debt-and-become-a-viable-business-again/


Online Radio Revenues Increase

04.03.13 Posted in Radio in all its forms by Denise

Radio people have endured a lot of challenges in recent years from a weak economy to new competitors online. Most of the problems stem from the financial underpinnings of an over leveraged business, not from any flaws in the medium itself. However, the industry has been glacially slow to address disruption so it’s encouraging to [...]


The end of radio in cars?

03.07.13 Posted in Radio in all its forms by Denise

Most of us have fond memories of cruising down the highway with the radio on but future drivers may not have that option. Fresh from the Radio Ink Convergence conference comes news that AM/FM could be not just augmented but entirely replaced by IP music sources http://www.radioink.com/Article.asp?id=2625285&spid=30800


Radio Royalties Explained

06.20.12 Posted in Radio in all its forms by Denise

The contentious relationship between radio and music labels with regard to paying performance royalties has received a lot of attention. This recent New York Times article about Clear Channel’s deal with Big Machine does a great job of explaining the complexities.  http://tinyurl.com/7ynb73q


Video didn’t kill the radio star

07.17.10 Posted in Online Video, Radio in all its forms by Denise

It will become an integral part of every radio website.  Smart radio managers are already taking every opportunity to increase stickiness and keep listeners coming back by showcasing relevant video.
This report is courtesy of Inside Radio
Video builds the radio star.
Some 183 million web surfers watched nearly 34 billion videos in May, according to ComScore. Online [...]


Pandora in your car

07.16.10 Posted in Radio in all its forms by Denise

Radio people know about it, but my other friends, who listen to Pandora and other internet radio services at home and the iPod in their cars are often astonished to learn that Pandora will soon be available in cars.
This is just the beginning of expanded internet access via carputers.  Sure, it will be another potential [...]